Cold mailing with AI
Winning B2B clients by email: recipient list, personalisation, message sequence and deliverability.
Gemini · 1 day · online or in person
For your manager
- Business objective
- The salesperson walks into the call prepared
- Who it is for
- Freelancers, agency owners, sales and marketing specialists, entrepreneurs and everyone responsible for acquiring clients in the B2B channel.
- What the team will be able to do
- An email sequence for your own target group
- Personalisation at scale without a templated tone
- Rules of deliverability and legal compliance
- Duration and format
- 1 day, online or at your premises. Exercises on the participants’ own tasks, not examples from the internet.
- Tool
- Gemini. I run the programme on the tool the company uses or plans to use.
- Data security
- In every programme: what may be shared with an AI tool and what stays in the company.
- Indicative cost
- From PLN 4,997 per day of in-company training, up to 15 participants, final price, no VAT added. The final quote depends on the scope, format and location of the training. VAT-exempt supply (Art. 113 of the Polish VAT Act).
Programme
Key information
In the training you will learn, among other things:
- How to run B2B cold mailing legally in Poland under the PKE and the GDPR
- How to configure domains and mailboxes for cold mailing
- How to connect email accounts to Instantly AI
- How to warm up mailboxes so that emails land in the inbox rather than in spam
- How to find and verify leads using Instantly AI
- How to write effective cold emails with the help of Gemini or another AI model
- How to personalise messages using variables and lead data
- How to create email sequences and follow-ups
- How to analyse campaign results and scale up sending
- How to manage replies from multiple mailboxes in one place
You will gain practical knowledge of the tools: Instantly AI (configuration, campaigns, analytics, Lead Finder) and Gemini or another AI model (creating email content). You will learn how to build email infrastructure that ensures high deliverability and how to run cold mailing campaigns in accordance with Polish law.
Objective
The objective of the training is to equip participants with the skills needed to independently launch and run AI-assisted cold mailing campaigns. Participants will learn to configure email infrastructure (domains, mailboxes, warm-up), find high-quality leads, create personalised email sequences with the help of AI, and analyse campaign results. The training emphasises practical skills and compliance with Polish law (PKE, GDPR).
Programme
Module 1: Introduction to cold mailing
- What cold mailing and lead generation are: basic concepts
- The difference between cold mailing and spam
- The legality of B2B cold mailing in Poland: the PKE (Art. 398), the GDPR, the limits of what is permissible
- Good legal practice: a relationship-based first email, an opt-out link, data minimisation
- The most common cold mailing mistakes and how to avoid them
Module 2: Configuring email infrastructure
- Buying and configuring domains for cold mailing: why not to use the company domain
- Setting up email accounts in Google Workspace
- Connecting email accounts to Instantly AI
- Verifying email accounts: DNS records, SPF, DKIM, DMARC
- How many domains and accounts you need: calculation depending on scale
Module 3: Email deliverability
- Warming up mailboxes (warm-up): what it is and why it is necessary
- Avoiding spam filters: good practices
- Custom tracking domain: increasing the authenticity of emails
- Monitoring domain reputation and blacklists
Module 4: Finding and verifying leads
- Lead Finder in Instantly AI: filters, segmentation, saving searches
- Importing leads from CSV files and Google Sheets
- Criteria for a high-quality lead: how not to waste sends
Module 5: Creating cold mailing campaigns with AI
- Writing effective emails with the help of Gemini or another AI model
- Personalising messages: variables, lead data, tone of communication
- Email sequences and follow-ups: how many, when, how
- A/B tests: comparing content and subject line variants
- Configuring and launching campaigns in Instantly AI
Module 6: Results analysis and scaling
- Unibox: managing replies from multiple mailboxes in one place
- Campaign analytics: open rate, reply rate, click rate, conversions
- Subsequences: automated paths after a client’s reply
- Scaling up sending: alternative tools and approaches
Trainer
Franciszek Kołpanowicz: entrepreneur and certified AI trainer, helping leaders and teams increase their effectiveness through intelligent technologies. He has been published in, among others, Rzeczpospolita. He has more than 1,300 hours of experience working with generative AI and shares his knowledge at public events, including the “Manager in the Age of AI” training organised by Rzeczpospolita, and at the UKEN and PASE conferences.
His background in philosophy (Jagiellonian University) and his experience in IT quality control allow him to combine analytical thinking with asking the right questions. His own practical journey with AI showed him how this technology can become a real lever for growth.
Drawing on hands-on experience, he shows leaders and their teams how to use AI not only to work more efficiently but also to think more clearly and make faster business decisions. His AI training has, among other results, cut the time needed for routine analysis of multi-page legal documentation by 80%.
In his training sessions he pays particular attention to the participants themselves, drawing on their experience and needs as the work progresses. As a result, his sessions are not repetitive routine but an enriching and individual experience.
His mission is to make artificial intelligence a practical tool for development: business, intellectual and cultural.
Request a training proposal
I will tailor the programme to the team and send a quote within one working day.